Pure. Natural. Ethical. These are the themes of the story behind W1 Hundred.

Our story begins with carefully selected fibres. Our primary fibre is Canadian wool milled in a heritage mill on Prince Edward Island. The mill dates back to 1870, and has been milling wool yarn since 1902. We believe in heritage and supporting traditions.

In addition to our P.E.I. wool, we have an interest in actively promoting the 100 Mile Wardrobe. On occasion we are able to offer select pieces in which the fibre has either been produced or milled within 100 miles of where we create our pieces. When these pieces are made available, it is a rare opportunity for the consumer to support small independent farmers who keep sheep for the love of ethical farming, an sometimes in an effort to sustain herds of a rare or diminishing breed.

Cotton is a fibre that features in our warm weather wovens and knits. We also offer organic cotton as it is healthier for both the farm workers and the planet.

On occasion we also create with other fibres derived from natural sources, such as bamboo, hemp, alpaca and Tencel.

We believe ethical fashion begins with making wise choices from the beginning with fibre selection.

We grow, gather and select. Our dyes are always natural, always handcrafted, and sometimes even grown in our garden.

Preparation is key. To create quality pieces care and attention is important at every stage, from scouring and mordanting, to the final finishing details.

Crafting the dyes is where the magic begins. Extracting color from flowers is a technique used in centuries past. Extracting color from plants connects our clothing to nature and the earth. When the color of our clothing comes from nature it holds a deeper meaning when we wear it.

We knit and weave by hand embracing tradition. We create a very rare product through our meticulous choice of materials and method. We personally create each piece insuring each clothing item is created in an ethical work environment. Canadian hands making pure Canadian clothing.

Pure craftsmanship.

Pure clothing.

Knit, woven and dyed by hand.

Unapologetically ethical fashion.

W1 Hundred.